Who We Are
Jaye Iwanowski Founder and CEO
A distinguished figure in the drinks industry with a rich background in brand development and distribution. Jaye formerly co-founded Identity Drinks Brands, showcasing over 25 years of experience specializing in well-known labels like Planteray Rum (formerly Plantation), Crystal Head Vodka, and Funkin.
Johnny Hunter – Director of On-Trade
With over 20 years of experience in the drinks industry, Johnny Hunter has built a strong reputation for leading sales teams, shaping strategy, and fostering brand growth. From managing prestige accounts to expanding portfolios in top bars and pubs across the South of England, his expertise spans across premium spirits and craft beverages. Johnny’s passion for brand development and deep industry knowledge make him a key asset to SAUCE.
